Challenge

Purple Crayon Brand introduced RelaCare Freedom Wear—Japan’s premium adult diaper brand—into the U.S. market, leading all brand positioning, digital strategy, Shopify/Amazon launch, and paid media.

RelaCare entered a saturated U.S. market dominated by long-standing brands with strong consumer trust. Needed to creatively launch the brand into a cluttered category. 

We as an agency helped RelaCare build the Freedom Wear platform focused on dignity and movement; launched multichannel digital strategy; achieved strong ROAS on Shopify; created full creative system and brand advertising campaigns.