Clarix Imaging
Purple Crayon launched Clarix Imaging’s true 3D breast specimen imaging technology nationally with an Appleesque brand identity.
Medtech
Oribox is a modern lifestyle brand rooted in minimalism, precision, and premium quality. They needed a visual communication system — primarily through posters — that could instantly convey their refined identity.
Client
Gary Neville
Industry
Personal Branding
Duration
12 Weeks
Year
2024
The Challenge
Clarix needed national awareness and a contemporary brand strong enough to earn surgeon trust.
Created actual Surgeon Videos talking about the benefits of the Clarix Imaging 3D system to be used on linkedin, X, IG and Google Health, Created surgeoncentric 'Hands' campaign (It’s Not the Pilot, It’s the Plane insight), Created a Mentor/Mentee Campaign honoring the mentors who created groundbreaking protocol and passed that learning on to the next generation of great Breast Cancer Surgeons, demodriving landing pages, national digital funnels; achieved strong awareness with major systems.
What Made This Special
Emotional storytelling combined with cuttingedge 3D medical technology.