The Challenge

Clarix needed national awareness and a contemporary brand strong enough to earn surgeon trust. 

Purple Crayon launched Clarix Imaging’s true 3D breast specimen imaging technology nationally with an Appleesque brand identity. 

Created actual Surgeon Videos talking about the benefits of the Clarix Imaging 3D system to be used on linkedin, X, IG and Google Health, Created surgeoncentric 'Hands' campaign (It’s Not the Pilot, It’s the Plane insight), Created a Mentor/Mentee Campaign honoring the mentors who created groundbreaking protocol and passed that learning on to the next generation of great Breast Cancer Surgeons,  drive to demo/form fill landing pages, national digital funnels; achieved strong awareness with major systems.