The Challenge

Boscov’s needed a more efficient way to scale creative for its full promotional calendar, delivering 300+ video assets annually spanning TV, YouTube, and social. With a constant cadence of sales events, the challenge was maintaining high-quality creative while increasing speed, consistency, and volume.

Purple Crayon built a scalable content engine grounded in a four-phase approach—concepting, production, versioning, and trafficking—streamlining workflows from ideation through delivery. This enabled faster turnaround, efficient asset distribution, and consistent, high-performing creative supporting Boscov’s Spring and Fall 2026 campaigns year-round.